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The LoDuko Perspective
Opinions that challenge conventional startup thinking.
The LoDuko Perspective
The Most Expensive Business Mistake Is Starting the Wrong Business
Starting the wrong business can cost more than almost any other entrepreneurial mistake. Learn how to validate a business idea, test assumptions and make better decisions before investing heavily.
Oct 5, 202611 min read
The LoDuko Perspective
Passion Is Not a Strategy
Passion is fuel, not fuel-efficiency. Every founder needs some. But the founders who last replace passion-as-strategy with something colder and more useful: evidence.
Jul 24, 20264 min read
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